Part-Time Social Media/ Cultural Marketing Lead

• Seeking a smart, visually sophisticated, culturally literate young creative in Los Angeles to lead social media and audience growth for a newly released literary novel with major Hollywood pedigree.
• Looking for someone adept and creative with literary social media book ecosystem.
• The book is a stylish, funny, sharp literary novel set in 1970s Los Angeles—Hollywood power rooms, artists, radicals, dealmakers, ambition, sex, politics, and reinvention and has drawn strong praise from notable writers and cultural figures.

Who You Are

You might be a student or recent graduate from programs such as

• UCLA
• USC
• Otis College of Art and Design
• ArtCenter College of Design
• CalArts
• …but talent matters more than school.

You understand some combination of

• Instagram aesthetics
• TikTok / Reels editing
• Book culture
• Film culture
• Vintage / current Los Angeles references
• How to make things feel desirable rather than promotional
• Memes, irony, timing, tone

Responsibilities

• Refresh and run Instagram / social presence
• Create 3–5 posts weekly (graphics, reels, quotes, images, ideas)
• Photograph / style physical book for posts
• Identify relevant influencers, tastemakers, bookstores, press
• Conduct tasteful outreach and DMs
• Test small ad spends on Meta platforms
• Track what performs and suggest improvements
• Help build genuine word-of-mouth
• Ideal Candidate
• You read books.You notice fonts.
• You know when something looks cheap.
• You know LA has mythology.
• You can tell the difference between culture and content.

Compensation

• Flexible depending on experience.
• Hourly, project-based, or monthly retainer possible.
• To Apply

Send

1. A few lines about yourself

• 2. Why this project interests you

3. Links to social accounts, creative work, reels, design, or campaigns

4. Your availability